blu | Singapore - Say "Hello!" to the Future of Retail

blu - Say "Hello" to the Future of Retail

blu | Singapore - Say "Hello!" to the Future of Retail

Wishing Fountain | blu | Singapore - Share your wishes with us!

blu | Singapore - Behind the scenes of everyday work at blu

blu Portal | blu World

The Falcon Press | blu World

blu Central | blu World

blu HQ | blu World

We innovate to make retail logistics seamless, elevating experiences for retailers and shoppers. Discover the future of retail with blu.

blu World
Skip Intro

Scene — Homepage

Scene — blu central

Shopping district


Showcase product


Showcase product


Showcase product


OMNI Store

Powered by blu

Experience the future of retail when you step into a store powered by blu - a mark of assurance for you and your customers.

POS System - how the system on both ends can be linked so effortlessly

With your POS system integrated with bluPortal, all sales data are immediately captured and reflected in your bluPortal dashboard, so you can monitor your inventory in real time, create and update your product catalog and consolidate your customer information – all in one place.

Capture every sale and ensure inventory availability seamlessly.

Storage Area

Store your goods at our bluStore - powered by cutting edge robotics and artificial intelligence systems for unrivalled security and efficiency, ensuring your products are always safe, accessible and ready to be dispatched at a moment’s notice. And maximise your store space to showcase a wider range of products.

Tablet devices

More options available beyond what is already on the show? Allow easy access to showcase the rest of your products. Bonus double feature - kill the waiting line at check out because now, your consumer can also purchase via your website instantly and select to pick up location of their choice via the bluPort network.

Changing Room / Demo Area / Sampling

Allow more room for your shoppers to try on products and provide them with tips and tricks. With blu’s suite of integrated services, you can now free up your mind and focus on providing a better shopping experience!

Scene — The Falcon Press

Scene — blu HQ


bluPort Information

They are next-generation self-collection terminals which are integrated to the blu platform. It has been programmed to be user-friendly and located conveniently in island-wide locations. So now you can shop and pick up wherever you choose!


Warehouse & Fulfillment

blu's warehouse though may seem like a typical warehouse but it's filled with little quirks that allow high level of security at all times. All goods are tagged with RFID to ensure everything is where they are supposed to be.



With a click of a button on your website by your customer, blu's fulfilment solution starts to roar into action. Using cutting edge robotics & AI, the space-efficient state-of-the-arts technology allows a much swifter and accurate



Scoots around the city to bring all your purchases safely to the bluPort network island-wide!

Scene — Fountain

Scene — bluCloud


Just help yourself,
the bots aren’t
looking... (we won't tell)
Always do more than is required of you. - George S. Patton
Lost time is never found again. - Benjamin Franklin
I took some time out for life. - James L. Brooks
There is more to life than simply increasing its speed. - Mahatma Gandhi
If you love life, don't waste time, for time is what life is made up of. - Bruce Lee
We keep moving forward, opening new doors, and doing new things, because we're curious and curiosity keeps leading us down new paths. - Walt Disney
The secret of your future is hidden in your daily routine. - Mike Murdock
The only thing we know about the future is that it will be different. - Peter Drucker
Strive not to be a success, but rather to be of value. - Albert Einstein
Anything is possible if you got enough nerve. - J.K Rowling

We are blu

blu is the future of retail logistics, crossing boundaries to deliver the next level of seamlessness for shoppers, to bring a whole new way of thinking and doing things in retail logistics. Rather than innovating on individual, isolated services, we look at the big picture and create a holistic ecosystem of smarter, more efficient solutions to help brands integrate the way they manage orders, inventory, deliveries and experiences for consumers.

A friend to shoppers, blu is the only system efficient enough to deliver same-day self-collection option. As a partner to brands, blu supports and enhances a cohesive brand experience, removing the burden of managing operations and logistics. We are a purpose-driven organization leading the way to the future of retail through lateral thinking and solutions that bring together e-Commerce, logistics, technology, and ultimately the human touch.

Scene — bluPortal

Welcome to bluPortal


We build strong alliances

As partners to brands, we build solid partnerships to co-create the future of retail. We connect and collaborate with businesses to develop a holistic, value-added retail ecosystem built on trust and effective communication.

We empower your brand

We take care of retail logistics comprehensively and facilitate consumer engagement, allowing businesses to focus on product development and brand differentiation.

With a single and seamless workflow

Ship your inventory to blu, and through a single workflow powered by strong processing and management capabilities, we help brands optimize efficiency and create a seamless, satisfying experience for consumers.

We create a true omni-channel shopping experience

For all shoppers, blu is a mark of assurance representing efficiency, accuracy and quality - a fuss-free experience. At blu, we are always innovating to deliver intelligent solutions to enhance consumer engagement. By blending online and offline retail journeys, we create a true omni-channel shopping experience.

Island wide collection points, our bluPort

Whether they shop online or browse at the storefront, shoppers can get their items delivered right to bluPort near them faster than they can imagine. The parcel waits for you, not the other way around!

Find us on Social Media
Hi there! Start chatting with us!

Sorry, We're not here right now.. :(

Drop us an email and we'll attend to you shortly. Or simply ring us up at 6817 3620 (9am - 9pm).

We would love to hear from you :D

Page — Parcel Tracking

Page — bluPort Locations